| Course ID: | PAG-SE>MARK |
| Course title: | MARKETING IN AGRIBUSINESS |
| Semester: | 3 / Winter |
| ECTS: | 3 |
| Lectures/Classes: | 15 / 30 hours |
| Field of study: | Agribusiness |
| Study cycle: | 1st cycle |
| Type of course: | compulsory |
| Prerequisites: | Basics of economics |
| Contact person: | dr Magdalena Raftowicz magdalena.raftowicz@upwr.edu.pl |
| Short description: | The aim of the course is to familiarize students with problems of marketing of agribusiness products. |
| Full description: | Introduction to marketing theory. Evolution of marketing. Analysis of the marketing environment. Marketing research. Elements of the marketing mix: Product, Price, Place, Promotion. Marketing in the food trade. Marketing of regional and traditional products. E-marketing. Intercultural marketing. Marketing Place. |
| Bibliography: | Philip Kotler, Marketing places, Free Press, 2002, R. Chand, 2011, Agriculture marketing, |
| Learning outcomes: | Student has knowledge of selected specific issues regarding contemporary problems and trends in economy. Student applies a methodical approach in solving a project task by choosing advanced methods. understands the need to constantly supplement their knowledge and skills in the field of new technologies and solutions used in landscape architecture and related fields. |
| Assessment methods and assessment criteria: | Written exam, Preparation of presentation, Participation in discussions. |